Cincinnati State

Read about how Pop helped Cincinnati State unify their brand through a cohesive aesthetic applied to all of their printed communications, web materials, and other assets.

Background & Project Scope
Cincinnati State is a two-year college located near downtown Cincinnati, Ohio. The college boasts one of the largest co-op programs of any community college, degree programs in a variety of fields, and a nationally ranked culinary school.

The college needed a new brand identity to compete against local four-year colleges, other two-year colleges, and online degree programs. A team of marketing consultants, ad agencies, and integrated marketing agencies was formed to achieve the rebranding. Pop's responsibilities covered print and digital communication.

Execution
A new logo was to be extended through the college's entire identity system and a marketing-driven, online presence was to be established, all on a tight deadline. Components created by Pop included:

• Division books
• Catalogs
• Brochures
• Newsletters
• Brand standards manual
• Branding seminar
• Microsite for recruitment
• Digital advertising

Results

• Substantial increase in brand awareness
• Enrollment jumped 17% in first quarter after launch of new branding (Fall 2007)
• Continued increases through Summer quarter of 2008
• Internal uniformity of messaging and visual communication, creating a strong, cohesive brand
• Awarded the 2007 Blacksmith Award for Public Relations Campaign