05.01.08: Pop bridges Backyard Sports console game and website with a virtual Hall of Fame

Backyard Sports, the nation’s top selling sports video game series for kids, just got a little bit cooler. Pop was initially brought in to help out with tweaking some packaging, messaging, and web communications. We took it to the next level and came up with a completely new way to connect the game to the website.

Pop created a virtual Hall of fame that utilizes codes given at the end of a game or tournament and these codes are then entered at the online Hall of Fame. Kids playing the game at home can see how their scores compared to kids playing around the globe.

To learn more and check out the Hall of Fame, go to http://www.backyardsports.com.