Online Promotion

Even brand with solidly established, strong brand stories have changes or news that they need to communicate. Maybe you've got a new aesthetic you want to get feedback on or a new product you need to get the word out about. What better way to create buzz than to run a promotion related to your news?

Promotions, such as sweepstakes, contests, giveaways, etc, have been around for hundreds of years. Taking promotions digital is a fairly recent development. A digital promotion can be more effective than a traditional promotion; they are often less expensive to run and easier to integrate with your overall strategy.  Pop has created and executed dozens of online promotions and has developed a process to ensure that your online promotion will go off without a hitch and achieve the goals you intended. Our process includes:

•    Strategy (how does it build brand and meet marketing objectives)
•    Creative (logo, graphics, copy)
•    Microsite or web pages on brand site
•    Online functionality to collect customer info (database)
•    Advertising components (paid search, banner ads, print ads)
•    Online awarding of prizes (instant wins, timed wins, final prizes)
•    Fulfillment of prizes
•    Tracking and measures
•    COPPA compliance issues for U-13 visitors (for brands targeted at children)

Click the thumbnails below to see some of the buzz-generating promotions we've created.

        
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