So what is it that we do anyway?

At Pop, we are proud to say we can do anything. Scout’s honor. But we admit that we’re better at some things than others. And we’re especially proud that, though we may be a small agency, you’ll find that we offer a range of services that rivals (and in many cases exceeds) those offered by larger agencies. We also happen to be a little nerdy, so we’re always researching and learning the newest ways to tell your brand’s story.
Below you’ll find a list of our particular specialties…for now.

Identity Development

Maybe you’re not sure what your brand story is. Perhaps you need to add a twist to your existing story. It could be the storybook just needs a new cover. In any case, Pop is your place for developing or revamping your brand’s identity.

Click the thumbnails below to see some of the identities Pop has helped create and shake up.

                    

ID Development: Logo and website for The Strawberry Jam 2008 ID Development: Logo for Camargo Pharmaceuticals ID Development: Logo for Illumination Research ID Development: Logo for Intertiviti ID Development: Logo for LiveElated.com ID Development: Logo for Backyard Sports Hall of Fame
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Interactive Design & Development

Pop has a staff of web masterminds capable of designing and developing a truly unique online experience for your customers that will dovetail with all of your other marketing efforts.

Click the thumbnails below to see some of the stories we’ve told online. You can also launch these interactive projects by clicking on the links beneath the thumbnails.

Interactive: SunnyD Kids Cove site    Inteactive: Backyard Sports virtual Hall of Fame    Interactive: Elations website    Interactive: Cincinnati State recruiting microsite GoAheadGetThere.com    Interactive: LiveElated.com social networking site for Baby Boomers and Elations customers    Interactive: Humongous Adventures website   
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Motion Graphics

Do you ever see a banner ad or an in-browser game that makes your eyes glaze over with that “oooh, shiny” look? Yeah, we know the feeling.

Click the thumbnails below to check out some of our motion work. Let the eye glazing commence.

Motion: SunnyD Mr. Bottlehead game    Motion: SunnyD "Our Story" Homepage graphic     Motion: LiveElated.com Memory Zapped game widget    Motion: Cincinnati State Holiday eCard    Motion: Cincinnati Bell Security Falsh Tour
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Motion: Thomson Learning "Exploring the European Past" interactive timeline    Motion: SunnyD Bicycle Blitz game
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Email Marketing

Let’s get this out of the way right away: email marketing and spam are NOT the same thing. You don’t like getting spam, and neither do your customers. But sending an email that a consumer has agreed to receive and that contains relevant information is a highly effective way to keep the crowd informed about your brand.

Pop can help you integrate email marketing into your marketing plans, whether it’s a one-shot campaign or a long term strategy.

Click the thumbnails below to view some of our email marketing work.

Email Marketing: Elations email blasts    Email Marketing: SunnyD email blasts    Email Marketing: LiveElated.com email blasts    Email Marketing: Noxema promotional email blasts    Email Marketing: Herbal Essences promotional email blast

Online Promotion

Even brand with solidly established, strong brand stories have changes or news that they need to communicate. Maybe you've got a new aesthetic you want to get feedback on or a new product you need to get the word out about. What better way to create buzz than to run a promotion related to your news?

Click the thumbnails below to see some of the buzz-generating promotions we've created.

Online Promo: Elations Chance 2 Dance Sweepstakes     Online Promo: Win a Date with Tad Hamilton free tickets promotion    Online Promo: Tombstone Pizza influence the new ad campaign promotion
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Content Management Systems

Pop can create a CMS that makes it beyond easy for you to create and upload the content that needs to come straight for the source.

Click the thumbnails below to see examples of some of Pop's CMSs in action.

CMS: LiveElated.com content managed site    CMS: Muller Architects content-managed site    CMS: ElationsStore.com content-managed e-commerce site    CMS: Safe Schools content-managed site    CMS: Indie911.com content-managed site
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Search Marketing and Search Engine Optimization

Yup, this is one of those pesky new advertising methods that pulls the hrumphs from the throats of traditionalists.

E-Commerce

Today pretty much anything you can sell in a store, you can sell online. And we do mean anything.

Click the thumbnails below to check out some of the e-commerce solutions we’ve created.

E-Commerce: ElationsStore.com online store    E-Commerce: Indie911 online music store
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Advertising

Pop specializes in creating print and outdoor campaigns that integrate with the digital elements of a brand’s strategy, culminating in a cohesive brand story that engages and excites consumers.

Click the thumbnails below to see some of the advertisements we’ve created.

Ads: Backyard Sports "Play with Big Papi" ad    Ads: Paris Tiaras ads     Ads: SunnyD B2B ad    Ads: Elations ad

Packaging & Point of Sale (POS)

For many brands, the retail environment and a physical package are the consumer’s primary contact with the brand. How do you make your packaging shout your brand story from the shelf? How do you make POS materials that catch a consumer’s eye and get them to make that first purchase? Pop can help your brand do just that.

Click on the thumbnails below to see some of our packaging and POS work.

Packaging: Backyard Baseball '09 package    POS: Backyard Baseball '09 retail display    POS: SunnyD in-store cooler

Pop Design Works, LLC
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